Netwrix Innovation Week: Netwrix 1Secure for MSPs – Grow Revenue with the Platform Built for You

Empowering MSPs Through Innovation and Partnership

Innovation in data and identity security isn’t just about technology — it’s about empowering partners to deliver smarter, faster, and more secure outcomes for their clients. At Netwrix, innovation begins with our partners, especially Managed Service Providers (MSPs), who are on the front lines of helping organizations stay secure and compliant in an ever-changing threat landscape.

During Netwrix Innovation Week, I joined Ken Tripp and Farrah Gamboa to explore how Netwrix is driving innovation specifically designed for MSPs. Our focus is on practical solutions that help partners scale their businesses, enhance profitability, and bring identity-first data security to every customer environment.

👉 Explore every Innovation Week conversation to hear how Netwrix leaders are reimagining data and identity security across the 1Secure Platform — from AI-driven risk remediation to Copilot readiness and beyond.

MSPs are under growing pressure to manage complex security needs while maintaining predictable growth. They’re expected to safeguard client data across multiple platforms, respond to an ever-growing number of threats, and keep up with evolving compliance mandates, all while dealing with limited staff and tight budgets. The constant flow of alerts and fragmented toolsets often make it difficult to maintain visibility and take action quickly.

Automation, continuous risk assessment, and AI-driven insights can ease much of this burden by helping MSPs streamline operations and focus on what matters most. With these tools, MSPs can identify vulnerabilities earlier, simplify compliance reporting, and strengthen client trust, all while creating space to grow their business more efficiently.

Why MSPs Choose Netwrix

Many MSPs are shifting toward managed services to fill critical skill gaps in IT and meet growing regulatory requirements. Netwrix provides partners with more than technology — we provide partnership support across marketing, sales, and technical enablement. This helps MSPs scale confidently while maintaining compliance and efficiency.

The predictable monthly revenue model offered by 1Secure allows MSPs to move away from one-off license renewals. MSPs are drawn to Netwrix because it supports recurring and predictable revenue streams and builds stickiness with customers through ongoing value beyond simple licensing. Netwrix helps partners achieve operational efficiency, scalability, and stronger customer retention. This model ensures consistent income, minimizes churn, and gives MSPs a clearer picture of future profitability.

Simplifying Security and Compliance with 1Secure

Netwrix 1Secure simplifies security management through automation and continuous data security posture management (DSPM). The platform connects data an identity security, recognizing that while data is the crown jewel, identity is the key to accessing it.

With 1Secure, MSPs can continuously assess risk, monitor permissions, and act on clear, prioritized remediation guidance, all within a single, easy-to-manage application. This centralized visibility helps MSPs overcome one of their biggest challenges: maintaining audit readiness and proving compliance with regional and industry standards.

Custom-branded reports make it simple for MSPs to deliver professional, transparent documentation that builds client confidence and strengthens long-term trust.

Accelerating AI Readiness and Compliance

The rise of AI and tools like Microsoft 365 Copilot brings new risks to manage. Many clients are eager to deploy these tools but are hesitant due to data exposure concerns. Netwrix 1Secure enables MSPs to deploy Copilot faster and more securely, allowing them to say “yes” more often to customer requests. It supports continuous risk visibility and helps reduce delays in AI adoption by shortening deployment times from months to days. This translates to faster revenue capture for MSPs and better productivity for their clients.

Profitability Through Differentiation

Delivering managed security services allows MSPs to go beyond license resale and offer value-added services such as SIEM integration, migration security reviews, and continuous monitoring. These expanded offerings increase profitability and make it harder for competitors to displace established MSPs.

Netwrix supports partners with go-to-market resources, training, and technical assistance to ensure they can onboard quickly and serve their clients effectively. We’ve also strengthened our ecosystem presence through platforms like Pax8, giving MSPs easy access to our solutions within familiar marketplaces.

Enabling Business Growth with Lower Barriers

Netwrix reduces the barrier of entry for MSPs building a security practice. Through automation, prebuilt alerts, and comprehensive reporting, partners can deliver enterprise-grade security without extensive investment in custom development or specialized resources. The result is faster adoption, quicker ROI, and greater customer satisfaction.

By aligning with Netwrix, MSPs can confidently deliver scalable, identity-first data security solutions — simplifying compliance, strengthening client trust, and securing long-term profitability.

Innovation Week at Netwrix

Netwrix Innovation Week is a multi-day series highlighting the breakthroughs shaping the future of data and identity security. Each day focuses on a different theme — from our 1Secure Platform and Netwrix AI, to Access Analyzer, Copilot Readiness, ITDR, and beyond. The series builds toward the virtual Netwrix Innovation Summit on 22 October, where our leadership team will showcase how these innovations connect into a unified vision.